Social Interaction is a Bigger Motivator Than Money for Sustained Purchase Behavior

â–  Social Sciences & Business / Social Interaction is a Bigger Motivator Than Money for Sustained Purchase Behavior Social interactions are significantly more effective than monetary rewards for sustained or repeated purchase behavior. Companies should target consumers’ social interactions to drive sustained or repeat purchase behavior. In a study of wellness program participants, researchers, including Jeonghye Choi, Associate Professor of Marketing at Yonsei University, found that social interactions had a greater effect than monetary incentives on the propensity of participants to maintain their exercise and health efforts. The researchers used pedometers to monitor the steps taken by company participants while exercising and monitored their social … Continue reading Social Interaction is a Bigger Motivator Than Money for Sustained Purchase BehaviorRead More →