Dependence on Search Engines May Cause Business Failure

■ Social Sciences & Business / Dependence on Search Engines May Cause Business Failure Research conducted at Yonsei examines the burdensome effect of dependence on other organizations Internet portals (i.e., search engines) play a significant role in leading potential customers to access for-profit online companies. However, this dependence on portals places a burden on deficient firms, especially when the dependency is asymmetric. Seung-Hyun Lee, Hee Jin Mun, and Kyung Min Park explore this hypothesis in their 2015 publication, “When is dependence on other organizations burdensome? The effect of asymmetric dependence on internet firm failure.” They show that online businesses depend on such portals to provide … Continue reading Dependence on Search Engines May Cause Business FailureRead More →